Using promotional umbrellas to market your brand

Promotional umbrellas are one of the most effective ways to market your brand.

Promotional umbrellas and your brand

Whether you are a small family business or a multinational company, your reputation is important to you. Whilst large companies can afford to have equally large marketing and advertising budgets, the majority of businesses need to rely on the clever use of marketing to promote themselves, their brand and their values. Promotional umbrellas have been used by companies of all sizes to raise their profile. The colour and printing options, together with the way promotional umbrellas are used make them an excellent choice for businesses in all sectors.

How to use promotional umbrellas

Even top quality promotional umbrellas may not be as expensive as you think, and can be ordered in small quantities as well as large. This means that you can tailor the message on your umbrella to a particular event, anniversary or product. In addition, you can choose handles, umbrella ties and covers that tie in with your brand colours, helping to identify your company with the umbrella. There are several ways you can use promotional umbrellas to raise brand awareness:

• Distribute to staff & directors
  
• Sell for charity fundraising
  
• Give as corporate gifts to clients
  
• Give as corporate gifts to suppliers
  
• In reception, for visitors and guests to use
  
• Gifts for advisers – accountants, solicitors etc.
  
• Gifts at exhibitions, conferences and corporate events

One of the very real brand benefits of promotional umbrellas is that they are widely used. Once people have a quality umbrella, it is used for both business and leisure, meaning that your brand message reaches a far wider audience than you may think. If you plan carefully and use unusual, witty or very creative images and text, promotional umbrellas will generate interest wherever they are seen.